A general summary outlining our 2021 - 2022 strategy follows. It is a fluid working-document and as such ebbs and flows as we develop as a charity:

Work in Partnership

We see a strong future in continuing to work in partnership with other organisations. Whilst we accept self-referrals or from a parent or guardian, we actively encourage referrals from professionals. As part of social prescribing we support NHS Services, GP Practices and Social Services. We also collaborate with other charities, schools, colleges and community organisations whose service users, students or clients may benefit from Adventure Therapy and the emotive experiences we provide.

Our aim is to ensure we support each other and develop a better understanding and knowledge of using adventure and the outdoors as an effective form of therapy.

Research - becoming a trusted voice for outdoor therapy

To encourage and help to develop research into utilising outdoor and adventure-led activities as a form of therapy for the communities we support. We want to work with schools, colleges and universities, in addition to our service users, in putting this in to practice and developing our services based on this evidence-based research. We want to be both reactive and proactive and driven by results which will enable us to grow as an organisation and remain versatile and adaptable in our approach.

Efficient, cost-effective fundraising

To raise £150,000 by focusing on robust and cost-effective fundraising activities that engage and encourage our target supporters. Invest time in raising our online profile, a strong awareness of our brand within the not-for-profit and outdoor business sectors and to build a firm foundation for our profile overall, which will be instrumental in our development as a charity. As with all charities, our fundraising has been severely impacted by COVID-19 but we remain positive and resilient in an ever-changing fundraising landscape.

Engagement with volunteers

To increase volunteering opportunities, to help raise awareness of adventure as a form of therapy, our profile in the community and to increase our fundraising activity.

To develop and work with activity providers who will offer their services to Adventure Therapy on a voluntary basis, acting as ambassadors for the charity, adhering to its vision and helping to deliver its mission.

Working with Patrons and Ambassadors

To engage with celebrities and experts in adventure and the outdoors who will provide gravitas by their association, knowledge and understanding of what we set out to achieve, championing our cause and helping to raise our profile and credibility by allowing their name to be associated with Adventure Therapy.

Maintaining work ethics

To invest in the professional development of staff, supporting flexible working and offering an attractive employment package to secure the most suitable employee for any given role. To maintain a high standard of work ethics and maintain an effective equal opportunities policy.