A general summary outlining our 2017 - 2018 strategy follows. It is a fluid working-document and as such ebbs and flows as we develop as a charity:
Work in Partnership
We see a strong future in working in partnership with other organisations. We want to work closely with children and adult hospices and other relevant charities, including NHS services and organisations who support children and adults with life-limiting or life-changing illnesses or conditions, physical or mental disabilities, and their families. Our aim is to ensure collaboration and develop a better understanding and knowledge of using adventure and the outdoors as an effective form of therapy.
Research - becoming a trusted voice for outdoor therapy
To encourage and help to develop research into utilising adventure-led pursuits and the outdoors as a form of therapy for the communities we support. We want to work with schools, colleges and universities, in addition to our service users, in putting this in to practice and developing our services based on this evidence-based research. We want to be both reactive and proactive and driven by results which will enable us to grow as an organisation and remain versatile and adaptable in our approach.
Efficient, cost-effective fundraising
To raise in excess of £250,000 by focusing on robust and cost-effective fundraising activities that engage and encourage our target supporters. Invest time in raising our online profile, a strong awareness of our brand within the not-for-profit and outdoor business sectors and to build a firm foundation for our profile overall, which will be instrumental in our development as a charity.
Engagement with volunteers
To increase volunteering opportunities, to help raise awareness of adventure as a form of therapy, our profile in the community and to increase our fundraising activity.
To develop and work with activity providers who will offer their services to Adventure Therapy on a voluntary basis, acting as ambassadors for the charity, adhering to its vision and helping to deliver its mission.
Working with Patrons and Ambassadors
To engage with celebrities and experts in adventure and the outdoors who will provide gravitas by their association, knowledge and understanding of what we set out to achieve, championing our cause and helping to raise our profile and credibility by allowing their name to be associated with Adventure Therapy.
Maintaining work ethics
To invest in the professional development of staff, supporting flexible working and offering an attractive employment package to secure the most suitable employee for any given role. To maintain a high standard of work ethics and maintain an effective equal opportunities policy.